Hybrid and global working have transformed coordinated HR processes from a marginal administrative issue into a business-critical challenge. The seamless integration of employees in distributed organizations has gone from being a soft factor to a hard USP and a prerequisite for smooth business operations. But this requires systematic automation instead of manual individual solutions. Crewting impressed me with its innovative approach to automating critical employee experience moments. Teams are networked based on data, onboarding processes are structured, and knowledge transfer takes place systematically. This results in a measurably better employee experience and stronger employee retention, even in complex organizational structures—without the manual coordination effort.